Benoit Fraylon
Is a French artist and designer born in Le Mans, celebrated for merging high-performance automotive culture with timeless design. Formerly the Creative Director of W Motors and founder of Racing & Emotion, he creates collectible art and furniture inspired by motorsport legends. Based in Dubai, his multidisciplinary work blends nostalgia, innovation, and storytelling across car design, interior design, aviation, and fashion. His latest creation — a road-legal Nissan R390 GT1 Pennzoil tribute — furthers his mission to immortalize speed through art.
His Story
Born upon the legendary Tertre Rouge corner in Le Mans in 1984, Benoit Fraylon was destined to live life in the fast lane. A childhood passion for cars and motorsport ignited a journey that would take him from sketchbooks in France to leading cutting-edge automotive projects across the world.
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After earning his Bachelor’s Degree in Product Design in France and a BA (Hons) in Automotive Design from Coventry University's renowned School of Art & Design, Benoit's trajectory was clear: a life devoted to shaping the future of performance and style.
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Benoit’s career took off in Dubai, where he spent over a decade as the Creative Director of W Motors, the Arabian hypercar pioneer behind the iconic Lykan Hypersport — the first Middle Eastern hypercar and a cinematic legend featured in Fast & Furious 7.
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But Benoit Fraylon isn't just a designer.
He’s an automotive alchemist — transforming racing legends into collectible art, fusing high-octane speed with haute design, and blending motorsport nostalgia with mid-century audacity.
Through his brand, Racing & Emotion, Benoit crafts a universe where motorsport meets futurism, Porsche 917s inspire furniture, and GT3 liveries find new life on mid-century icons. His creative language speaks fluent design, brand, and velocity, using tools like Instagram hooks, licensing collaborations, and hyper-realistic rendering engines to stay a lap ahead of the curve.
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In 2024, Benoit opened a bold new chapter — shifting from automotive industry leadership to pursue pure multidisciplinary creation. Today, his work spans art, motorsport culture, aviation, industrial and interior design, fashion, graphic storytelling, and beyond.
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Whether paying homage to racing legends, creating futuristic visions in the upcoming graphic novel , or reviving motorsport icons like the Nissan R390 GT1 in Pennzoil livery alongside racing legend Erik Comas, Benoit Fraylon doesn’t just design.
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He immortalizes — One legendary piece at a time.